Media hypes terrible ratings for terrible Grammy Awards show

The ratings for the Grammy Awards show were terrible, but you’d never know if you were headlined by the liberal media.

Multiple news outlets hailed this year’s ratings as very good.

They were not.

They had only a slight improvement in recent years. Hardly a great night.

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The talking point is that the ratings were the best since 2020

Various reports:

Grammy Ratings: Audience reaches 12.4 million viewers, largest since 2020

The 65th annual Grammy Awards broadcast drew 12.4 million total viewers Sunday night, according to Nielsen’s time zone-adjusted fast national ratings, making it the most-watched show of the night and the most watched for the show since 2020.

That’s up 30% from last year’s show which drew an estimated 9.6 million total viewers after the weekend’s live+same day tally. The 2022 ceremony served as the first in-person Grammy show since the coronavirus pandemic.

Same thing at The Hollywood Reporter:

TV Ratings: Grammy Awards hit three-year high for CBS

Sunday night’s Grammy Awards reached a three-year high for CBS, but like most awards shows, their numbers are still below pre-pandemic levels.

The 65th Grammys, returning to their usual winter home after running in April and March the past two years, delivered 12.4 million viewers, according to time zone-adjusted fast national ratings from Nielsen and streaming on the Paramount+ and CBS apps. (The final ratings, which will give a better idea of ​​on-air and cross-platform breakdowns, will be available Tuesday morning.) That’s about a 30 percent improvement over the 9.59 million people who watched the 2022 awards — though the latter figure is a TV-only audience.

John Nolte of Breitbart News puts the numbers into perspective:

How about a little context to understand how awesome 12.4 million viewers are…?

In 2020, the Grammys drew 18.7 million viewers and was considered a disaster. At the time, 18.7 million, a 50 percent increase from this Sunday night’s viewership, was near an all-time low…

The only reason entertainment media can turn this 12.4 million defeat into anything other than a defeat is the 8.8 million who watched in 2021 and the 8.9 million who watched in 2022.

So, yeah, I guess 12.4 million is more than 8.8 million, but two times zero is still zero, y’all.

It is an awards show that has consistently attracted 20 to 30 million viewers between 1976 and 2019. Between 2010 and 2017, the Grammys consistently delivered a median of 20 million or more. In 2012, nearly 40 million tuned in.

In recent years, millions of Americans have shunned entertainment awards shows for reasons that are obvious to all but those in the entertainment industry.