Fox News Channel’s ‘Gutfeld!’ Going to run a commercial for promotion. display
Given the ad spend during the big game, it’s clear network executives have faith in Greg Gutfeld and the monster ratings he’s delivered since moving to the 11 PM slot.
It’s a pretty funny ad, and it features Gregg dressed as a king, co-host Kat Timpf as a princess, and co-host Tyrus as a knight.
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WATCH: ‘New King of Late Night’ Greg Gutfeld Promotes Fox News’ Super Bowl Ad
On one of the most expensive and highly anticipated advertising days of the year, Super Bowl Sunday, Fox News will promote one of their most popular hosts, Greg Gutfeld.
Among popular brands and household names like Colbert, Fallon and Kimmel, Fox News will crown Gutfeld as the “New King of Late Night” during a 15-second spot promoting his show. Gutfeld!
The ad shows Gutfeld donning a cape, crown and scepter as he walks through a commercial set to a throne.
The ad features Gutfeld’s own dog — a French bulldog named Gus — sitting reverently next to the throne in a matching outfit. Other cast members of the show, including Kat Timpf and Tyrus, are also in the commercial.
According to The Hollywood Reporter, Fox News will have another 20-second cut of the ad that will air on their own network and will be the only commercial airing during the Big Game that will advertise one of their linear shows.
Check out the ad below:
It just goes to show that Fox News now sees Gutfeld as a major player.
Fox News is giving @Gregutfeld A Super Bowl Ad (Exclusive)
Gutfeld’s campaign choice! Suggests Fox sees the show as a corporate-level priority, and one with potential crossover that appeals to non-Fox News viewers who might be watching the game.https://t.co/wBZcUISBdP
— Johnny Dollar (@johnnydollar01) February 8, 2023
Congratulations to Greg and his crew.